It might not be possible to depict what you do in a realistic way. Not effectively, at least. A video of people typing at computers or tapping on phones won’t grab your audience. That’s when you use motion graphics.

A motion graphics video uses text, icons, shapes, charts, and graphs to communicate ideas in an abstract or symbolic way. The best examples of motion graphics videos distill complex and abstract ideas into simple images. Rather than with characters, they tell stories by demonstrating the relationships between ideas with shapes and motion.

A motion graphics video might be right for you if your product or service exists solely in the digital space or is so complex that it can’t be depicted directly.